Probably the most necessary issues contributing to Smoothie King’s progress – moreover franchisees and nutritious components – is simply about 18 inches tall.
The blender.
It’s a very powerful piece of apparatus in each Smoothie King retailer, answerable for mixing hundreds of thousands of smoothies a 12 months. The blender is a strong little machine with numerous accountability driving on its motor. It constantly has to attain the right texture, which is essential to taste, mouthfeel and the way lengthy the smoothie lasts in friends’ cups.
The blender can be key to conserving a whole lot of franchises rolling and 1000’s of individuals employed. Consequently, it must be cost-effective and sturdy. If the blender ceaselessly wants repairs, it should have a adverse impression on shops.
Due to this fact, discovering the proper blender is paramount to each visitor satisfaction and enterprise sustainability.
The Quiet One is the One
Smoothie King makes use of The Quiet One mannequin made by Vitamix. The Quiet One contains a specialised BPA-free container and lid made for Smoothie King.
“We’ve discovered it gives the most effective mixture of key efficiency attributes, which embody not solely mixing skill, but in addition pace, sound, expertise, ease of operation, sturdiness, value of possession, and repair after the sale,” mentioned Rocky Gettys, Vice President of Product Improvement and R&D at Smoothie King.
As a result of the blender is a crucial a part of our operations, which Smoothie King strives to simplify, numerous makes and fashions bear numerous scrutiny and testing earlier than being chosen because the blender for all shops. Smoothie King considers whether or not the brand new blender possibility is viable, in addition to the fame of the blender-maker.
“We attempt to get an understanding of not simply the place the model is now, however the place it’s headed sooner or later,” Rocky mentioned. “If now we have alignment in these two areas, we are going to deliver a unit into our take a look at kitchen and begin mixing smoothies.”
The Rigors of Turning into a Smoothie King Blender
The primary take a look at is the standard of the smoothie made by the blender. Emphasis is placed on smoothies which are arduous to mix and create challenges for the blender. Right here’s what we take a look at:
- Consistency and the way nicely the blender holds up over time
- Efficiency one smoothie after one other
- Sound and sturdiness of the deal with, lid, and container
- Affect on blender elements, comparable to blades and gaskets
- Operational mechanisms – how the lid features, how the hood features, how the smoothie pours, impression on pace of service, and the way straightforward it’s to wash and keep
If a blender makes it previous this primary part of testing in Smoothie King’s take a look at kitchen (they hardly ever do), it should advance to a take a look at retailer. There, 1000’s of smoothies over the course of a number of months are blended and served to our friends. The operator ensures it blends smoothies that meet Smoothie King’s requirements constantly and offers suggestions on operations. Knowledge on value of possession can be gathered right now.
Solely as soon as since 2012 did a special blender make it into the sector testing stage, and Smoothie King thought of making a change. Nonetheless, Vitamix’s Quiet One remained triumphant as a result of the blade mechanism created a extra constant product because the blender aged. It additionally proved to be the best choice when it comes to value of possession over a five- to seven-year time frame.
A Mix of Ease and Enterprise Sensibility
With a view to keep our place as a pacesetter within the smoothie trade and assist guarantee model progress, Smoothie King should outperform the competitors. This implies now we have to make use of blenders which are sooner, extra constant and sturdy. Due to this fact, we should additionally keep present with new blender expertise.
The Quiet One enhances our franchisees’ operations as a result of it’s the most superior blender for our wants. It’s straightforward to make use of and keep. You push a pre-programed button, stroll away, and the blender does all the pieces else. It has a strong 3 horse energy motor that rapidly cuts by means of the hardest combos of frozen fruit and veggies, ice, proteins, peanut butter, grains and nuts, and different components. Operators must know that in the event that they put together a smoothie correctly it should mix completely each time, which helps cut back prices and time re-blending smoothies.
We are able to now totally mix a smoothie in 30 seconds in a blender whose noise has been decreased by about 65 p.c by means of sound engineering. The Quiet One’s sturdiness makes the price of possession very cheap. This helps guarantee much less impression on the underside line, which is at all times a excessive precedence for franchisees.
To study extra about franchising with Smoothie King, obtain our free franchise equipment.
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